Stimulate + Fitness → Innovative ways to stimulate people to maintain their exercise habits.
Almost everyone today knows that exercise plays an integral part in staying healthy. But are you tired of the existing exercise service products? For example, those software that help you calculate calorie intake, fitness teaching software, exercise communication community and so on. I believe that for those who already have the habit of exercising or those who have sufficient interest in exercising, the existing software can help them a lot. But as an ordinary person, I think we may not be able to get pleasure from exercise directly. People are aware of the benefits that exercise can bring to them, and they will rationally set daily exercise goals for themselves to achieve the requirements for maintaining good health. Have you ever wondered if exercise could bring you instant pleasure feedback like playing a game, without having to face the risk of putting in the time and effort every day for exercise only to get a wet vest and exhausted body until you choose to give up after a few weeks of sticking to it? It’s time to introduce you to the brand new solution for stimulating individual users to maintain their exercise habits.
In this case, I will only consider sports that enable positional movement on land, such as running and cycling, as a way to maintain exercise habits. As a Stimufit user, you can select a shop that offers rewards as a destination on a map. Before the exercise begins the system calculates the amount of exertion throughout and shows you the expected results of the exercise and the level of rewards you can expect to receive. When you arrive at your destination you will receive a reward from the merchant and can choose to spend it in the moment. For example, Thomas is ready to start today’s workout and when he opens the map in the app he finds a subway restaurant 2km away from his home that is offering a coupon, so he sets this restaurant as the destination for his run. When he arrived at the subway after his run he immediately received a 15%off voucher, so that he received rewarding feedback immediately after the exercise was completed. According to the Pavlov effect, this will stimulate will help Thomas get into the habit of running every day. On the other hand, merchants add extra exposure while supporting the health concept of exercise for all, and posting coupons on Stimufit is a means for merchants to gain customer flow.
All in all, Stimufit to be served as a mobile phone app, it rewards users with different levels of physical consumer goods (e.g., coupons) by counting their exercise consumption, further achieving the goal of stimulating users to exercise. At the same time, Stimufit also brings more customer flow to merchants, thus increasing revenue. In this way, Stimufit is a real marketable and economically viable application.
Name: Jinfeng Li
Student number: 47127555
There are two clients for this software, a client-facing client and a merchant-facing client.
For the user, after logging in the user is able to view his/her location on a map on the homepage of the software and is allowed to browse for the location of shops offering prizes within a certain radius of his/her neighbourhood. After selecting a shop as a destination the system will give a specified route and display the expected exercise consumption as well as the name and details of the prize. When you reach the destination, the system will issue the corresponding rewards, and all the rewards will be automatically stored in the “Pocket” of your personal homepage. In the profile, users can also edit their personal information, including height and weight. In addition, the records of each exercise will be saved in the “Records” section of the profile for users to review.
For merchants, after logging in, they can browse, upload, edit and delete offers from the homepage, and see how much of the offer has been used. From the merchant homepage, merchants can update their shop information and view a weekly summary of their offer usage in the “Records” section.
The MVP should include the following features:
Login
Allow users to sign up for an account via their mobile phone number or email address, where they will receive a one-time verification code. When logging in, you can choose to log in with a password or re-send the verification code to the user’s mobile phone or email and log in by verifying the verification code.
Map
Provides users with a view of the map on the homepage of the software by integrating the Maps SDK and Location Services API. The map records information such as the user’s movement trajectory and analyses movement efficiency, and shows the location and details of the shop.
User Profile
Allows users to update their avatar, personal information, and body data.
All awarded products will be collected here. Users will be able to see the expiry date of the rewards as well as other instructions on how to use them. In addition, a unique QR code will be generated for each reward for shop verification.
Records
For users, all historical exercise records will be collected here. The records include exercise tracks, exercise consumption summaries and rewards earned.
For merchants, all records of discounted product usage will be collected here. The record includes the name of the user and the time of use.
Dashboard
A list of all discounted products will be displayed here, both those that have been distributed and those that are in the process of being distributed. Merchants will be able to actively upload, edit and delete offers and also see how much of the offer product has been used.
Store Details
Merchants are able to update shop information here including shop name, contact number, location, opening hours and more.
Scan
To work with the QR code, delivery of the discounted product is confirmed after scanning the QR code provided by the user.